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Why SEO should be part of your marketing arsenal

If you are interested in getting the word out online about your local business, did you know that if you focus on local search engine optimisation,(SEO), you can drive traffic to your website locally?...

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The bare basics of social media marketing

Social media marketing is a form of online marketing that basically focusses on communication, branding and engaging with your target audience online on various social media channels. Social media...

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Useful marketing metrics on Facebook you should use

With 1 billion members and growing, Facebook is by far the most popular social media channel available. Did you know that Facebook collects huge amounts of information on all the activity taking place...

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How to build trust with social media marketing

It is a common fact that we like to do business with people that we know, like and trust. We are also more willing to make the final purchase decision if we feel a connection with the person we are...

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Not getting results with social media? Answer this

Twitter, Facebook, LinkedIn, Google+, Pinterest…the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends...

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Why social media is the right answer for your business

Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this...

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Do you really know and understand social media marketing?

Not too long ago, people were still trying to figure out what to make of social media marketing. Around the world, thousands of digital marketing agencies were trying to grasp this new way of marketing...

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Wishing all woman Happy Woman’s Day 2016

You can do almost anything you put your mind to … You can swim the deepest ocean and climb the highest peak … Be a doctor or fly a plane You can face adversity and still walk tall. You are strong,...

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Growth-driven design – the new frontier for your website

Commissioning a company website used to be a risky, time-consuming process. You’d pay an agency a hefty fee and receive a site in return. Here’s the problem: Often, by the time your site was complete,...

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SEO tip: Linking one way

Search engines uses a range of different aspects to determine a specific website’s rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your...

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